LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that the firm should work for advisors and institutions, and not the other way around.

Today, LPL is a leader in the markets we serve, serving more than 23,000 financial advisors, including advisors at approximately 1,000 institutions and at approximately 580 registered investment advisor (“RIA”) firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best.

A Leader in Wealth Management1

We bring strength, stability, and integrity in servicing assets for the long term. Here’s how:

How We Serve Your Advisor

We take care of your advisor so they can take care of you.

You deserve dedicated support and guidance, reliable technology, and the utmost confidence in your advisor and LPL. This means that we’re consistently developing and enhancing the tools and technology that help your advisor deliver an amazing experience to you.

We provide the following services, support, and resources to make it easier for your advisor to do business and to give them back time in their day to serve you:

• Brokerage and advisory services

• Innovative technology and cybersecurity platforms

• Market research from a team of analysts, economists, and investment strategists

• Operational support

• Compliance oversight

• Consulting, coaching, and business services

You and your advisor also benefit from our ongoing investment in innovation. Our goal is to stay at the forefront of the industry, with resilient cybersecurity protection, state-of-the-art technology platforms, and expert insights on market trends.

Want to learn more about LPL Financial? Visit LPL.com

1. LPL is the number one independent broker-dealer, as reported by Financial Planning magazine, June 1996-2024, based on total revenue.

2. Data as of May 2024

3. Source: Newsweek 2020-2023

4. Source: Forbes 2024